VECTOR VS RASTER IMAGES

Unlike JPEGs, GIFs, and BMP images, vector graphics are not made up of a grid of pixels. Instead, vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves, and angles along the way. A path can be a line, a square, a triangle, or a curvy shape. These paths can be used to create simple drawings or complex diagrams. Paths are even used to define the characters of specific typefaces.

You will notice the difference between the two images on the right. The right image is a ="Raster" image. You can see that, when zoomed in, the image becomes pixelated and blurry. This is NOT optimal for printing.

The image on the Left, however, remains very smooth and non-jagged. This is because the image on the left was created in VECTOR format, which IS optimal for printing.

ARTWORK REQUIREMENTS

Acceptable Formats:

Vector based graphic files (EPS, AI, PDF) with OUTLINED FONTS. Image files such as jpeg and gifs are fine, but there is a fee for conversion. The dimensions are listed in the details section of each bag.