How To Create the Perfect Branded Reusable Bag

How To Create the Perfect Branded Reusable Bag

February 06, 2024

Reusable bags have become a staple in many people’s lives, providing lots of functionality and benefits. With the increase in their popularity and demand, reusable bags are also making moves and gaining traction in business.


These multifaceted bags provide multiple business opportunities, from profitable products to eco-friendly packaging alternatives. One of the most impactful ways reusable bags are influencing businesses is through branding. Reusable bags effectively expose your brand, as they provide plenty of surface for your logo or motto and guarantee daily use, ensuring your name gets out and about. Maximize the benefits of reusable bags for branding by learning how to create the perfect branded reusable bag.


Picking a Bag 


Choosing the right bag to represent your brand is a crucial decision that requires careful consideration and planning. It goes beyond aesthetics—the bag you choose must resonate with your target audience, have practical use, and align with your brand’s core values. Consider the following factors to determine the best type of bag for your needs.


Know the Bag’s Purpose


What is the primary function of your bag? Is it for grocery shopping, carrying books, or looking fashionable? The bag’s purpose will determine many factors, including its size, shape, and material. A grocery bag should be sturdy and spacious with insulation for carrying cold produce, while a book bag might need a more rectangular shape and comfortable handles.


Consider Who the Bag Is For


Understanding your target audience is paramount when designing your branded reusable bag. Your bag should cater to the needs and preferences of your demographic. If your target audience is predominantly moms, a larger, durable bag for groceries or kids’ items may be ideal. On the other hand, if your audience comprises young professionals, a sleek, compact bag perfect for carrying essentials could be better. Always keep your customer in mind when designing your bag: their needs, their lifestyle, and their tastes.


Consider Bag Size and Shape


The size and shape of your bag also need careful consideration. The bag should be large enough to be practical but not so large that it becomes burdensome to carry around. A unique shape can make your bag stand out, but it should not compromise its functionality. Ensure the dimensions of your bag align with its intended use and the typical carrying habits of your target audience. 


Choose the Right Material


The material of your bag is not just about durability; it’s also a statement about your brand’s commitment to sustainability and quality. When selecting a material for your reusable bag, consider eco-friendly options, like organic cotton, hemp, or jute. These materials are sustainable and exhibit excellent durability, ensuring your bag can withstand regular use and remain in great condition over time. Eco-friendly material choices also have a natural, earthy look and feel that many consumers find appealing.


Certain materials will also affect the bag’s usability. Insulated materials allow people to use your bags for storing hot or cold items, expanding the bag’s versatility as a cooler, grocery bag, or take-out carrier. Lined plastic bags are waterproof, canvas bags are machine washable, and paper bags are lightweight. Different bag materials offer varying benefits and, subsequently, differing uses. 


Designing the Look


Although we hear not to judge a book by its cover, visual appeal still plays a huge factor in decision-making. An aesthetic bag is going to attract lots of buyers and guarantee high use. People want to take their pretty bags out with them. Therefore, there are many design choices to consider when creating an appealing design for your branded bag.  


Highlight Your Branding


The focal point of branded reusable bags is the design element. Without a specific ode—logo phrase or visual—to your business, your branded bag is just any other reusable bag. Your brand design should sit front and center on the bag and encapsulate the essence and face of your brand. 

Establishing a clear identity for your brand makes picking colors, taglines, and imagery for your branded bag an easier experience. The design of your reusable bag should align with your brand’s aesthetic and messaging, enhancing brand recognition. 

Knowing what your brand stands for can spark many design ideas. If you are an eco-friendly business, a logo or design with natural imagery like flower decals and earthy colors would be good details to add to your branded bag. If your brand champions innovation and technology, a futuristic or minimalist design could effectively communicate this ethos. You could incorporate elements such as geometric patterns and metallic hues. Essentially, your brand design should mirror what you want customers to perceive about your company. 

Pro Tip

Make sure your bag’s brand design aligns with your other marketing and brand identity visuals. A consistent brand image guarantees a cohesive message across all platforms, reinforcing brand recognition and fostering trust and loyalty among your customer base.

Place the Design Carefully 


The placement of your design on the reusable bag is as crucial as the design itself. Well-placed design elements can significantly enhance the visual appeal and effectiveness of your bag as a marketing tool. Ideally, your logo or main design should be in the center of the bag for maximum visibility. However, don’t overlook the potential of other spaces on the bag.


Consider using the sides or the bottom of the bag for secondary messaging or branding elements. You can place your company’s website or social media handles on the sides and display a catchy tagline or mission statement on the bottom. However, be careful not to overcrowd the bag with too many design elements, making it look cluttered and reducing its visual effectiveness.


Pro Tip

Ensure you place your design elements at a size and location where people can easily see and recognize them, even from a distance. Most people will view your bag from afar, so prioritize clear, discernible design placement.

Bringing Your Bag Design to Life 


Once you’ve settled on a design, it’s time to bring your vision to life. Holden Bags makes creating custom reusable bags for business a streamlined and enjoyable process. We offer a diverse selection of bags to choose from, ranging in color, shape, size, material, and purpose. We also offer free creative services to assist you during the design process. With Holden Bags, you can create the perfect branded reusable bag and bring it to fruition with ease. 

Whether you sell them, give them out as merch, or pack your products in them, branded reusable bags offer many benefits that can enhance your business. Design your perfect branded reusable bag with Holden Bags and enjoy the many perks and opportunities these bags offer.